lack of spice

I recently posted the new Radox men's adverts and I think it's funny if you look at the responses from Americans on YouTube. There are similarities between Radox and Old Spice in the type of humour used but I wouldn't say Radox had ripped them off. Old Spice is still a popular brand in America and even celebrity endorsements but in the UK it is a tired brand associated with old men. I'm sure plenty of us have brought our Grandads a bottle for christmas.