why battle with central london?

These are some of the final ads for my Westfield Stratford City campaign. The main problem was advertising to people who wouldn't go to a shopping center as a cool alternative to trendy areas of London like Carnaby Street and Camden. I therefore had to focus on the convenience of Stratford City and use humor for them to relate to the campaign.

The idea behind the campaign was why bother with the hassle of central London, the bad weather, the crowded streets, the transport, etc, when there's Stratford City with everything you need on your doorstep.